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Real Substance or Merely Content
The argument over substance versus content has been around since the early Greek philosophers, just as Aristotle espoused the differences on the steps of the Acropolis around 300 BC....
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Using Social Media Well
Whether your goal is to boost sales productivity, increase awareness about a service, or raise funds for a social cause, effective use of social media is critical. Knowing how to engage people is...
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Five Crucial Tips for Effective Prospect Research
Phone calls are the main interaction platform between customers and businesses. Over 92% of the average customers report that they interact with businesses mainly through phone calls. However, 85% of...
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